Cara
 
 

In a sea of sameness, be unforgettable.

Brand Storyteller

 
 
 
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Every great brand begins with a story.

Hello, Cara works with brands to help create a narrative that will deepen connections with customers, re-shape image, differentiate brand messaging to stand out. In a time where people are overwhelmed with choices, paired with shorter attention spans, it is more important than ever to incorporate the power of storytelling for deeper impact and maximize a brand’s perception.

From helping develop an overall concept, creating impactful visuals, messaging, and partnerships, her and her team of creatives have the ability to identify opportunities, execute change, and grow the bottom line.

Why work with us?

We’re problem solvers not product pushers.

We’re not selling transactions. We sell solutions that are going to make an impact and achieve business objectives.

Designing with eI.

We know how things need to feel. Thinking outside of the box by designing with emotional intelligence and a strong understanding of cognitive behavior. 

Like a tailored suit that fits just right.

We create a custom plan to help solve your business’ individual needs.

Our Goal is to make your job easier.

Working with us is easy and fluid, so you can focus on your business.

We treat your project as if it was coming from mom.

Every project, large or small, is important to us.

Not our first rodeo.

We’ve designed, content created, UX, we copywrote, art directed, storyboarded, brand campaigned. Gone solo, lead a team, built a team, you name it we’ve likely done it.

 
 
 
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Background

With early memories of family road trips, Cara got the job to pick the hotels they were to stay in each night. She loved hotels ever since. And at that age, understood the idea of home and how travel captured her deepest interest, a sense of wonder.

A multi-disciplinary creative director, earning her design chops in NYC, working across multiple industries from fashion in NYC, hospitality internationally, to tech in Silicon Valley. Leveraging this diverse experience to cross pollinating ideas. Believing in the importance of thinking holistically, injecting her own interests in cognitive science and its effect on design. While accumulating expertise in hospitality standards, its intersection with the traveler audience and their needs.

Inspired by culture and the world around, Cara is passionate about making meaningful work that people want to find, become a part of and ultimately, connect with. Consider Cara your swiss army knife for ideas and solutions.

 
 

"
Cara is a visionary and collaborating with her is always an inspiring exchange. Her bright and shiny spirit is disarming and it’s impossible not to connect with her quickly and sincerely. As a creative director, she has mastered the art of maintaining a professional disposition while infusing joy and creativity into each task and interaction. I’m always excited to see where she’s going and what she’s making, doing, imagining, dreaming up. Her dynamic skill-set, presence, curiosity and chameleon-like nature make it quite easy for her to fit seamlessly into any industry, company, project that catches her fancy. I can’t wait to see what she does next!”.

/  Colleague  /

 
 

Experience

 

Design DirectoR

Foundry COLLECTIVE
2011 – 2016

A. CREATIVE DIRECTOR

SHUTTERFLY
2016 – 2018

Creative director & Founder

Marca Swim
2014-2017

 
 

"
Her enthusiasm and natural passion is as if it was her own personal project. Cara has a huge capacity of listening and diverse experience, which allows her to understand your vision perfectly. I feel very lucky to work with her on branding our hotel property in Todos Santos and my landscape design business. I would recommend her to any type of business. She translates your brand into reality, with a lot of style and professionalism. I also really appreciate her passion for supporting Women in Business and I feel so grateful for having had this amazing opportunity of working with her.

/ SATISFIED CLIENT /