Six Reasons Branding Is More Important Than Ever Before

More importantly, every single facet of your business – be it your social media profile, the tone of your voicemails or the way you present, market and deliver a service – captures the essence of your branding and sends an implicit message about how much you respect your own business. Beyond that, your brand represents who you are, what you believe in and how you want to be perceived by your audience. That is why branding is so important to an organization.

Read More
brandingcara araneta
Consistent branding increases revenues by up to 23%

Brand loyalty can be worth quite a lot. In fact, a loyal customer may be your best advocate, sharing your company’s information with many friends over time. Such brand loyalty may be worth much more than the profits you make on a single purchase. Cultivating, improving, and encouraging brand loyalty provides great benefits over time.

Read More
brandingcara araneta
45% of people say they would unfollow a brand on social media if it spends too much time talking about its products.

Branding should be all about you. It should be all about your customers. Too much self-promotion on social media is a big turnoff for people. Remember that people are tuned into one radio station: WII FM, an acronym that stands for “What’s in it for me?” Create a customer persona, or an ideal customer, and think about how your brand solves problems for that ideal customer. Then, target your social media marketing efforts around that narrative and you’ll build a winning formula.

Read More
56% of marketers believe that personalized content marketing promotes higher brand engagement.

Content marketing encourages engagement with a brand, and engagement leads to brand awareness, recognition, and recall. Investing in quality content—and especially personalized content—connects people to the brand’s voice and builds relationships. Keep in mind that 48% of consumers expect brands to know them. That sounds like a tall order, but if you are sensitive to your customers’ needs, pay attention to customer feedback, and build your brand outreach around their needs, you’ll succeed.

Read More