Role: Design Director
It is important at Foundry Collective to work with materials from the region as well as partner with local makers. While developing custom pieces for the property, we made the decision to launch a capsule collection.
Our objective was to create an identity and website that would speak to this vision of geometry and simplicity. We launched at 2015 IFCC in NYC and was voted the top 10 to see. And has been featured in Architectural Digest, Blouin Art Info, and Ny post.
Website UX, Production, Photography direction, Event Planning