Role: Design Director
Tasked to build the brand from scratch starting with the naming. Built the in-house creative team and provided guidance and creative leadership to domestic and international external agencies and contractors. Project responsibilities spanned across digital marketing, interior design, collateral, video and social. As featured in Vogue, Robb Report, Travel & Leisure, Conde Nast Traveler, Huffington Post
Responsibilities: Creative Direction, Brand strategy and experience, build and guide creative teams, define look and feel, print and digital style guidelines.