So what is branding and why is it powerful? Branding is how your company is perceived by the public. It’s the culmination of all your communication efforts from logo to websites to email signatures. Here’s some articles on why this matters more than ever, especially in this ever increasing world of options and shorter customer attention spans. How successful companies use branding (ahem Apple, Google…), the importance of startups and small business to get involved, and why it changes the way people interact with a company.