Membership community as a cultural beacon.

The Ned NoMad is a private members’ club and hotel in New York, part of a global hospitality brand known for bringing together entertainment, dining, nightlife, culture, and community under one roof. During a critical growth period for the New York property, I led membership, experiences, partnerships, and member engagement strategy.

My role was to build and oversee the systems, team, and cultural programming that turned membership into an active, connected community — from acquisition and admissions to retention, engagement, and day-to-day member experience. I worked across membership, brand, operations, food and beverage, events, and leadership to support revenue goals while strengthening the club’s cultural relevance in a competitive New York market.

This included overseeing a calendar of more than 200 events a year across dining, wellness, art, music, fashion, business, and nightlife. Along with 3 hero events a year, including the annual The Box and Ned’s Club Halloween event. The work was about more than programming; it was about understanding what makes people return, participate, bring their friends, and feel invested in a place over time.

The result was a high-value membership community with a stronger cultural identity, deeper engagement, and a clearer position in New York’s private club landscape. I also supported the launch strategy for The Ned Washington, DC, bringing learnings from the New York market into a new city.