I am Cara
Humanizing a brand is the game-changing dynamic of connecting with audiences and cultivating community. It's the holistic approach for any company; using strategic design and social architecture for real impact.
As a multifaceted Creative Director, I built a consultancy working with purpose-driven hospitality brands and female entrepreneurs internationally. I love leading teams and have a passion for storytelling. A resourcefulness to build innovative ways for each business to thrive, considering the specific brand and goals holistically.
Obsessively curious about people and culture, loves a good outfit, doodler, writer, and community builder, with a personal mission to empower women. Founded Las Brujas, a women's community supporting transformation through experiences. Currently based in Mexico City.
Hear from my clients.
Branding & Strategy
Behind every brand is a brand strategy that helps inform the different choices you make as a business. It's the holistic approach behind how a brand builds identification and favorability with customers and potential customers. A brand strategy encompasses several elements like voice, storytelling, brand identity, values, and overall vibe.
Working with clients to enhance the character of their brand and transform it into unique activations. Helping them reach new audiences and cultures. Creating moments that allow your brand to deliver proof of its promise.