2016
Lifestyle Swimwear Creation
Bringing resort living to everyday life.
Marca Swim was founded as a contemporary swimwear brand inspired by travel, effortless style, and the modern woman. More than creating a collection, the vision was to build a lifestyle brand that celebrated travel, wonder, and an endless pursuit of the sun through thoughtfully designed products, storytelling, and strategic partnerships.
As founder, I led the brand strategy, creative direction, product development, wholesale partnerships, marketing, and launch. The collection debuted during Miami Swim Week, was featured in Vogue Mexico, and was distributed through a curated network of luxury resorts and boutique retailers, including Aman, positioning the brand alongside some of the world's leading hospitality destinations.
The result was a founder-led lifestyle brand that combined fashion, hospitality, and strategic partnerships to create a distinctive brand identity and meaningful connection with a global luxury audience.
Brand Strategy | Creative Direction
Wholesale | Partnerships
Marketing | Brand Growth