VITO
Creative & ART direction, Brand guidelines, photo shoot, social media
At the center of VITO is the ethos of “pizza for all”. With 4 restaurants in Basel and one in Zurich, Switzerland, they’ve cultivated being beacons in the community. A place to gather and enjoy everyone’s favorite food, pizza. The brief was to create a brand guideline, establish brand visuals, and new language that encompasses what VITO stands for: the inclusion of all in a playful, casual environment with a warm, human persona. It had to look cool and simple, but not pretentious, integrating the already established and loved VITO brand. See full deck here.
Key Projects:
Brand Audit & Onboarding
Photo Shoot Art Direction
Brand Guidelines
Copywriting
Social Media Strategy
“A genius in connecting all the essences of the brand at a holistic level. Definitely a walking brand dictionary. I am very grateful and hope to continue future work. She far exceeded our expectations, and brought our brand to the next level - Thanks so much Cara! ”
