3 Reasons Why Brand Storytelling Is The Future Of Marketing
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.
In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.
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10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives (Forbes)
In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy? It turns out, the answer is in the numbers.
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Six Reasons Branding Is More Important Than Ever Before
More importantly, every single facet of your business – be it your social media profile, the tone of your voicemails or the way you present, market and deliver a service – captures the essence of your branding and sends an implicit message about how much you respect your own business. Beyond that, your brand represents who you are, what you believe in and how you want to be perceived by your audience. That is why branding is so important to an organization.
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Consistent branding increases revenues by up to 23%
Brand loyalty can be worth quite a lot. In fact, a loyal customer may be your best advocate, sharing your company’s information with many friends over time. Such brand loyalty may be worth much more than the profits you make on a single purchase. Cultivating, improving, and encouraging brand loyalty provides great benefits over time.
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Loyalty can be worth 10 times as much as a single purchase.
Brand loyalty can be worth quite a lot. In fact, a loyal customer may be your best advocate, sharing your company’s information with many friends over time. Such brand loyalty may be worth much more than the profits you make on a single purchase. Cultivating, improving, and encouraging brand loyalty provides great benefits over time.
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45% of people say they would unfollow a brand on social media if it spends too much time talking about its products.
Branding should be all about you. It should be all about your customers. Too much self-promotion on social media is a big turnoff for people. Remember that people are tuned into one radio station: WII FM, an acronym that stands for “What’s in it for me?” Create a customer persona, or an ideal customer, and think about how your brand solves problems for that ideal customer. Then, target your social media marketing efforts around that narrative and you’ll build a winning formula.
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56% of marketers believe that personalized content marketing promotes higher brand engagement.
Content marketing encourages engagement with a brand, and engagement leads to brand awareness, recognition, and recall. Investing in quality content—and especially personalized content—connects people to the brand’s voice and builds relationships. Keep in mind that 48% of consumers expect brands to know them. That sounds like a tall order, but if you are sensitive to your customers’ needs, pay attention to customer feedback, and build your brand outreach around their needs, you’ll succeed.
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