It’zana Resort & Residences

Creative DIRECTOR

A World Away, A World Within. Located in Placencia, the souther part of Belize, Itz’ana Resort & Residences is a 90-bed hotel property from Foundry Collective. It brings together English colonial and Belize’s Mayan heritage for the adventure within all of us.  As the internal Creative Director for Foundry Collective, my role was to lead the creative vision of the property and define a brand experience representative of adventure, style, and wonder. Responsible for partnership and managing outsourced creative talent.

Key Projects:

• Naming

• Developing brand concept. See concept deck here.

• Build and source creative team.

• Furniture line launch at ICFF with Samuel Amoia in NYC, Itz’ana Home.

• Develop and brand Limilita Pop Up Series, a fish to table experience on site for press, partnerships, and potential owners.

• Investors Document, complete with copy, illustrations, watercolor, 3D renderings. See residential sales deck.

• On-site photoshoot.

As featured in Vogue, Robb Report, Travel & Leisure, Conde Nast Traveler, Huffington Post