Content marketing encourages engagement with a brand, and engagement leads to brand awareness, recognition, and recall. Investing in quality content—and especially personalized content—connects people to the brand’s voice and builds relationships. Keep in mind that 48% of consumers expect brands to know them. That sounds like a tall order, but if you are sensitive to your customers’ needs, pay attention to customer feedback, and build your brand outreach around their needs, you’ll succeed.
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