Six Reasons Branding Is More Important Than Ever Before
There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment.
For the most part, small businesses remain blinded by the erroneous assumption that brands exclusively signify the ‘bigger’ fish in the bond who have unrestrained access to massive budgets and nationwide recognition.
As a result, they acquiesce to their fate and do precious little other than coming up with fancy looking business cards or a catchy logo. This is ironical, considering that it is small businesses that need to leverage branding more than their well-established counterparts.
To reinforce this point, research suggests that almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase.
After all, branding gives your audience a clear sense of purpose and well-defined roadmap – a credible voice that people want to listen to. But do they really need to, or is there more than meets the eye?